About Puroast Low Acid Coffee

Puroast® Coffee Company, Inc. has developed, and has been selling since November 2005, Puroast® Low Acid Coffee, a breakthrough product that combines great taste with 50% less acid.  Our patented Puroast Process, roasting technology is the key; a variation in how heat is delivered to coffee during roasting produces this unique coffee brew.  Puroast Low Acid Coffee has backed up these claims with credible research by Dr. Taka Shibamoto of the University of California at Davis.  Puroast offers organic fair trade coffee combined with its environmentally-beneficial roasting technology was awarded the Seal of Sustainability by the Sustainable Business Institute of San Jose,
California

 

With a 50+ million consumer-market potential, the low acid coffee market can be $2.4 billion in the
US alone.  We believe the Low Acid/Stomach Friendly coffee category could ultimately equal the size of the Decaf segment, about 15% of the current $16 billion total US coffee market, or $2.4 billion.  The
U.S. coffee market in grocery outlets is approximately $3.5 billion.

 

In independent taste trials recently conducted by Newsweek Magazine’s LifeStyle group and the Wall Street Journal Personal Journal staff, Puroast® has been rated #1 for taste.  This is the critical point for any new food/beverage item claiming better health – the best tasting product with health benefits such as Diet Coke, Lite Beer and Low-Fat Yogurt, become major mainstream sellers and overtake the competition.  Diet Coke, for example, now outsells regular Coke and the top 10 selling beers in the
US are now lite beer brands.

 

Puroast Low Acid Coffee works with distributors and retailers together in educating the consumer on the health benefits of Puroast Low Acid Coffee.  Puroast works on brand development as well as co-label strategic opportunities in building awareness and giving consumers symptom relief from their heartburn.